How the audience rule works
A campaign targets a rule, not a list you imported. That difference matters.
Most tools ask you to import a list. A campaign here targets a rule instead: a description of who belongs. The list of recipients is the result of that rule, not the input to it.
What the rule can say
- Domains: which of your domains this campaign is pitching. Select none to target every domain.
- Only contacts marked verified: on by default. Leave it on unless you have a reason not to.
- Max contacts per company: leave blank for unlimited, or cap it so one company does not get four emails.
- Exclude lead statuses: keep out anything you do not want contacted, such as leads already in conversation.
Why this is better than a list
Research you add after the campaign starts still joins it. While a campaign is active, the daily run enrols any new contact that matches the rule, so a buyer you found this morning is in tonight's queue without an import or a second campaign.
Note · The rule itself freezes once sending begins, but the list it produces does not. To stop contacting someone, exclude them. Deleting a recipient would only mean the rule matches them again on the next run.
More in Campaigns
- Run a campaign · Build a multi-step sequence, get it approved, and let it send on its own.
- When a send is stuck · How to spot a step that will never go out on its own, and how to release it.